ANALYSIS Apocalypse soon: For Islamic State, the end is definitely nigh -Lapidomedia September 10, 2015 by John Clark TO SENIOR military officers, intelligence analysts and policy-makers, blood and guts are more real than fire and brimstone. To the followers of ISIS – which now calls itself the Islamic State – however, not only do the concepts of hell fire and the gardens of paradise seem real, the hope of heaven and fear of hell are powerful recruiting tools, morale boosters and motivating forces. Charles Cameron. Lapidomedia. 9 September 2015 John ClarkShareTweetShare