Harriet Lamb: Fairtrade moves to next level August 9, 2012 by Fulcrum "Everyone laughed at us when we started: they thought Fairtrade was for a few yoghurt-eating vicars," says Harriet Lamb, with the biggest of smiles. Independent-reading, yoghurt-eating vicars, I suggest. "Yes, yes, exactly," she says, roaring with laughter. "No one thought for a moment the public would be willing to pay extra, or that companies would pay more so that the world's poorest farmers get a decent price for their products. But they do and they have." Margaret Pagnano. Independent. 9 August 2012 FulcrumShareTweetShare