Just do it: the experience economy and how we turned our backs on ‘stuff’ – Guardian May 17, 2017 by Fulcrum New figures show we are continuing to spend less money on buying things, and more on doing things – and telling the world about it online afterwards, of course. From theatres to pubs to shops, businesses are scrambling to adapt to this shift Simon Usborne. Guardian 13 May 2017 FulcrumShareTweetShare