The idea of Big Society is beyond left and right September 30, 2010 by Fulcrum Because its meaning is so elusive, David Cameron's notion of a "Big Society" is attracting a lot of attention. Everybody interested in politics is fascinated by the idea, as much on the left as among Tory ranks. But what is it? Andreas Whittam Smith. Independent. 30 September 2010. FulcrumShareTweetShare